5 pointers to look for when buying a fresh chicken from Essex Butchers.  Quality and services are important to us so we hope these pointers help you in making the right choice.

1. A fresh chicken in a butcher shop window would have plump and evenly shaped breasts, with smooth and unblemished skin.
2. The legs and wings should be intact and the skin should be a healthy light pink colour.
3. The flesh should feel firm to the touch and there should be no visible bruises or discolourations.
4. The chicken should also have a pleasant smell, indicating that it is fresh and has been properly handled.
5. Overall, a fresh chicken in a butcher shop window should look and smell appetizing, giving you confidence in its quality for cooking a delicious meal.